Alexander is a British designer and dressmaker based in Bray, England. He designs and creates a variety unique handmade textiles items, which includes a mixture of clothing and interiors.


A graduate in Fashion and Textile Design from Winchester School of Art with a specialism in womenswear design. After gaining exposure from his graduate collection ‘All that Glitters’ which was featured on the Vogue website, he worked as freelance designer and provided garments to stylists for various photoshoots and continued to create new capsule collections for the catwalk and took on commissions from private clients. Before deciding to focus full-time on establishing his own independent handmade clothing & textiles business 'XANDER WILDS DESIGN'.




The business is run from his home in Bray and is behind the whole design and creation process. From the initial sketch, to drafting all the design patterns to sewing the product, he is personally responsible for the completed product. He has a meticulous attention to detail and takes great pride in offering excellent quality and one of a kind creations.

​Alexander often looks to the past for inspiration, as he finds vintage styles timeless and tasteful, from a time where there was a craftsmanship approach towards clothing and was valued by its wearer. He enjoys sourcing dressmaking books, fashion plates and dress patterns from the early to mid 20th century.

Comfort is at the core of his design work and favours minimalism and practicality, with nice clean style lines and straightforward silhouettes. He includes accents of eccentricity with his use of elaborate fabrics and trims that helps bridge his love for maximalism and minimalism. He will also pay extra attention to the design details such as buttons, linings, facings, seaming etc for that extra touch of luxury to his bespoke service.


At Xander Wilds Design, we are not concerned with following trends and adhering to the seasonal fashion cycle. We would rather produce only two seasons a year with a small number of quality designs in each and steadily build upon our selective range per year. We wish to participate in putting an end to fast fashion and throw away culture, by creating durable products that last and can be handed down as heirlooms or passed on. We aim to inspire people to take pride in their clothing again and value the importance of looking after their garments.


A perk of being a handmade business is we are able to produce garments on a made to order basis, so there is no surplus and unnecessary stock; we only produce what is wanted and needed.


Wherever possible, we like to repurpose and recycle existing fabrics, to do our bit for sustainability and reduce the amount of perfectly useable fabric that is discarded. Alexander often makes trips to source remnants & offcuts and intends, in an upcoming project to refashion damaged unwearable denim jeans into new wearable pieces.


Upon deciding to pursue his passion full-time he intended to expand his womenswear design work and envisioned creating a childrenswear and interiors line to accompany his womenswear line and thus WILD CHILD was born.


In collaboration with his mother Christine, who specialises in needle felted creations and utilising his dressmaking and sew abilities they crafted the bespoke ‘Wild Child’ decorative rabbit range featuring dolls, cushions and doorstops.  


Each rabbit has been made from scratch using his own self drafted patterns, much thought and consideration has gone into their design, materials and construction. Initially being cut from a cotton base, each section is then individually needle felted upon using super-soft lamb’s wool to create the realistic texture of the rabbit’s coat. Each being made with meticulous attention to detail from its plaited yarn whiskers, heart shaped felt nose, to the satin inner ears and faux suede paw pads; all these small details make them a truly unique and luxurious handmade product.


The rabbits have great decorative appeal and are perfect size for displaying on a chair, stool or a shelf etc! They make an ideal gift for the rabbit enthusiast (we all know one!).



15 Windsor Yards



Current opening hours are:

Monday-Saturday: 9am-5:30pm

 Sundays 11am-5pm


9 High Street




Henley Town Hall: 27th November 10am-4pm

A selection of the new range of Kimonos jackets & accessories which are available in-store.